Monday, December 30, 2019

Terrorism in India - 4478 Words

TERRORISM IN INDIA AND LEGISLATION FOR THE PREVENTION AND COMBATING THE SAME UNDER CRIMINAL JUSTICE SYSTEM – A SOCIO LEGAL STUDY Caesar Roy* ____________________________________________________________ _________ INTRODUCTION Terrorism is not new and though it was seen since the beginning of recorded history it is hard to define. The earliest known organisation was the Zealots of Judea. The Assassins were the next group to show recognizable characteristics of terrorism, as we know today. Though both Zealots and Assassins operated in antiquity, they are relevant today as forerunners of modern terrorists in aspect of motivation, organisation, targeting and goal and†¦show more content†¦Weapons technology has become more increasingly available, and the purchasing power of terrorist organisations is on the rise. The ready availability of both technology and trained personnel to operate it with sufficient cash allows the well-funded Governmental counter-measures. The age of modern terrorism i.e. internationalisation of terror might be said to have begun in 1968 when the popular Front for the Liberation of Palestine (PFLP) hijacked an airliner en route from Tel Aviv to Rome. Thos internationalisation of terror was progressed by the way of cooperative training between Palestinian groups and the Japanese Red Army which began in 1974. Since then international terrorist has continued to grow and continues to this day. In beginning it was confined to Kashmir only. But now it has a larger footprint and it is spreading all over the country. Before going to mention some of the more recent incidents, let us remember worst act of terrorism in the history of mankind namely the demolition of World Trade Centre of USA on 11th September, 2001. Surat, Jaipur, Delhi, Mumbai all have seen some big terrorist strikes in the past. North-eastern part of the country also becomes target of the terrorist. Tamilnadu has also faced fall out of terrorism promoted by the Liberation Tiger of Tamil Eelam (LTTE) in Srilanka. In early eighties there lighted a spark of terrorism in Punjab and the demon of terrorism took the life of thousand peoples. The largest actShow MoreRelatedInternal Terrorism in India5989 Words   |  24 PagesIntroduction 01 Chronology of major incidents 04 †¢ Western india 04 †¢ Jammu and kashmir 05 †¢ Northern and Northwestern India 06 †¢ Northeastern india 10 †¢ South india 13 †¢ Challenges before India’s Internal Security 14 Internal strategy 16 â€Æ' Introduction Internal terrorism has been an ugly scene in India probably for as long as we have known. The independence war saw the nation split into two partsRead MoreTerrorism And Cultural Differences Between India And Its Neighboring Countries2588 Words   |  11 PagesTerrorism is one of the biggest and very dangerous problems in the world. Terrorism created a great problem to most of the nation’s above all common people suffering because of their cruelty and mindless acts. Today in this paper I want to discuss about terrorist attacks on India because of cultural differences between India and its neighboring countries. Terrorism or terrorist attacks mostly causes because of cultural hatred, religious hatred, hatred on other countries and many more reasons. MostRead MorePakist Pakistan For Counter Terrorism And Sino Pak Cooperation825 Words   |  4 Pagesits counter terrorism efforts. Beside others, Ramzi Yousef and Mir Amal Kansi, the prime perpetrator of terrorists’ attacks on World Trade Center and United States embassies in Africa were apprehended by Pakistan. â€Å"Despite being the victim of terrorism itself, Pakistan has been cooperating with the international community and the US in counterterrorism efforts† . After 9/11 China sought cooperation from Pakistan for counter terrorism and Sino-Pak cooperation and ‘combating terrorism, separatismRead MorePolicy In Pakistan997 Words   |  4 Pagescombat regional terrorism and facilitate peace in Afghanistan. However, it has hardly achieved any tangible results. The Pakistani army, which supersedes it’s elected government, diverted these funds towards anti-India terror factions for covert proxy wars due to it’s historic rivalry with India. These terror factions carried out the Mumbai terror attacks in 2008, attracting censure from Pakistan’s civilians and international condemnation at a time when US strategic convergence with India was growingRead MoreIndian Foreign Policies : India s Free Global Market And Predictability Of More Economic Development799 Words   |  4 Pagesand developed nations like India and China to be part of this group as a guest. Opens new vision for these nations to get benefitted in its annual meeting. When these highly industrialized nations are discussing multifaceted problems like Terrorism, Environment, women empowerment, economic development, global economic balance etc. Indian foreign policies reflect its agenda for equal distance with multipolar world representing worlds superpowers. Which has indebted India s free global market andRead MoreThe And Political Foundation For Lay Participation1516 Words   |  7 Pages9/11 and the passage of the 2001 Patriot Act in the United States and similar anti-terrorism measures imposed in other nations in the world, serious terrorism charges have been brought against their citizens, political dissidents, and civic activists. In Australia, for instance, after the passage of the Anti-Terrorism Act in 2002, two separate juries examined charges of terrorism. In Australia’s first-ever terrorism trial in 2005, the all-citizen jury acquitted Zeky Mallah, 21-year-old supermarketRead MoreIndian Constitution Provides Us Rights, Responsibility, And Duty821 Words   |  4 Pagesresponsibility, and duty. As per our constitution every Indian must uphold and protect the sovereignty, unity and integrity of India. The current rhetoric in India is bit bitter towards our great nation. Few people saying, we need one more partition which will never happen. The free speech is soul of any democracy. There is no question in my mind that anyone has to prove how much you love India. We do not need to handover patriotic certificate to each other. Nobody is superior over each other. We all are equalRead MoreReview of the Inquiry of Air India Flight 182: A Canadian Tragedy1515 Words   |  7 PagesIntroduction On June 23, 1985, a bomb was planted on Air India Flight 182 that exploded and killed the 329 passengers and crew while airborne (Commission of Inquiry into the Investigation of the Bombing of Air India Flight 182: Final report, 2010). A second bomb at Tokyo’s Narita Airport killed two baggage handlers that were unloading luggage from a Canadian Pacific Airlines flight, the baggage was also prepared to be on the Air India flight. Sikh terrorists were responsible for planting the twoRead MoreEffective Use of Technology by Terrorists Essay1671 Words   |  7 PagesThe magnitude of terrorist activity in todays world is in large part due to the technological tools available to everyone. Even though you may not believe so, by doing these acts of terrorism, it can cause the market to change or even have a more clear effect on your life like the death of a loved one, or one of your loved ones being injured. With all of that being said, there is one important thing that helps them a ccomplish these goals. That one important thing is technology. Technology all aroundRead MoreThe Impact of Global Terrorism Essay1387 Words   |  6 PagesIntroduction At the moment, terrorism is happening all over the globe ranging from the Middle East to Europe and Latin America and every part of the world. It is now a day to day act happening to innocent citizens of their countries. Terrorism can be caused by quite a number of factors that can affect the activity of terrorism, for example politics is a very good example of factors the can possibly cause a group of people to terrorize against another party or even rebel against their own country

Sunday, December 22, 2019

The Role Of Electronic And The Media - 943 Words

section barriers are discussed. In the context of this model, the role of electronic and media in promoting awareness, willingness of nursing staff and review committee to revise policies and curriculum, and cost and feasibility of infrastructural changes are discussed in detail. Role of electronic and print media in promoting awareness: Any policy to gain momentum must have public support. The public must be convinced of its importance through repeated exposure and explained the repercussions of not implementing the policy. The role of print and electronic media lacks in certain areas creating little value to any event or program that highlights the importance of implementing fall-prevention programs through formal training of nursing staff. Revision in current policies: Previous policies must be evaluated to assess the need and room for revision before policy implementation. This is agenda entrance level of policy formulation model of Cobb and Elder (1983). Current policies would be reviewed thoroughly to minimize conflicting policy by the review board by the graduate student. The education departments are task with the duties to write policies and implement all nursing related education at ARMC. The review board will be established by a nursing committee and would be a time-consuming task. This critical task of the review entails consistency, commitment, and motivation and is vulnerable to inadvertent changes created by the institution. Revision in current courses toShow MoreRelatedThe Media And Its Effects On The Arab Countries And The Results Thereof1517 Words   |  7 PagesElectronic News The Arab World, particularly in the Middle East, observers have widely appreciated and welcomed the idea of a potent media sector. Developed democratic states such as Europe, North America and Japan are known for their high hopes with regard to the media’s role as the government’s watchdogs and are normally rivaled by incredulous views of the susceptibility of the media’s power and commercial welfare. For most Arab countries, which are somehow still typified by authoritarian governanceRead MoreElectronic Media And Sleep Research951 Words   |  4 PagesElectronic Media and Sleep Over the years, electronic media has contributed different ways in the modern society, especially young adults, who has been the largest group among media users. The use of Electronic Media has recently raised a concern regarding to sleeping behaviors that are presented among students around the world. Since the early 21st century, researchers have conducted a study that shows the connection between electronic media and sleeping patterns with young adults (Journal of SleepRead MoreIs Electronic Media Beneficial in Children’s Education? Essay1408 Words   |  6 PagesIs Electronic Media beneficial in Children’s Education? Over the last decades, it is generally realized that the educational technology has developed dramatically. Electronic media has benefitted the system of education in an enormous way. Electronic media is the media which uses electronics or electromechanical energy for the audience to access the content. Video recording, audio recording, multimedia presentations, CD-ROM and online content are all forms of electronic media and any equipment usedRead MoreSocial Media And Electronic Gadgets1231 Words   |  5 PagesBan Social Media and Electronic Gadgets In the last decade, social media has tremendously revolutionized the way people socialize and communicate on the web. According to McCombs (2012), social media is a platform that allows people to stay connected through internet. In essence, social media has had a considerable impact on businesses, politics, family relations, and our culture. People are using social media to communicate with family members or their acquaintances to catch up on the latest issuesRead MoreElectronic Mass Media1228 Words   |  5 PagesELECTRONIC MASS MEDIA IN TODAY’S SOCIETY MASS MEDIA Mass media refers collectively to all media technologies, including the Internet, television, newspapers, and radio, which are used for mass communications, and to the organizations which control these technologies. Mass media play a significant role in shaping public perceptions on a variety of important issues, both through the information that is dispensed through them, and through the interpretations they place upon this information. TheRead MoreElectronic Media1675 Words   |  7 PagesELECTRONIC MEDIA AND PRINT MEDIA INTRODUCTION TO ELECTRONIC MEDIA This is a type of MASS MEDIA which uses ELECTRONIC Energy in the user end. The most familiar electronic media includes video recording, audio recording, multimedia presentations, slide presentations, CD ROM’S and online contents. Also, recorded broadcasting in television, radio, telephone etc. could be considered as electronic media. THE BASIC USES OF ELECTRONIC MEDIA Electronic Media is probably the most diversified subject of studyRead MorePrint Media And Digital Media1740 Words   |  7 PagesThe print and the digital media have been in the forefront in acting as the social mirror reflecting on what goes on in the society. Thus when it is said that the print media is dead it becomes quite disturbing because traditionally it is known as the only tool that people have come to trust to deliver information in a holistic manner. Well, in the advertising world, it is assumed that the more the products are displayed in pages of magazines and newspapers; they are bound to be sold more becauseRead More Postmans Amusing Ourselves to Death Essay1156 Words   |  5 PagesAmusing Ourselves to Death; Mediums, Friend or Foe? Electronic media is inferior to print media due to the fact that electronic media can be bias, selective, and evasive for the purpose of entertainment. Electronic media serves as a form of entertainment with a main goal of serving their ratings rather than serving the people. It would seem that Postman would agree with this theory since he describes electronic media as a form of entertainment rather than a reliable source of information and factsRead MoreThe Importance of Electronic Medical Records in Computerized Health Information System917 Words   |  4 PagesIntroduction Electronic medical records are the core element in computerized health information system. These systems are constructed with a staggering ability to provide integrated, articulated information. At the center of these systems rest electronic medical records. The strength of these articulated medical records systems is their ability to integrate information from specialists, disciplines, providers, and operators (Coiera, 2003). From fragmented, incomplete paper-based systems that areRead MoreThe Impact Of Electronic Media On Physical, Cognitive, Social And Behavioral Development Of Children1749 Words   |  7 Pages IMPACT OF ELECTRONIC MEDIA ON PHYSICAL, COGNITIVE, SOCIAL AND BEHAVIORAL DEVELOPMENT OF CHILDREN Manal S.El Defrawy MD1, Ola G. Behairy MD1, Mona A. Elawady MD2, Doaa Mohammad MSC1 Pediatrics Department, Faculty of Medicine, Benha University, Egypt1 Community Department, Faculty of Medicine, Benha University, Egypt2 Abstract Background: Our lives become saturated with technology and mobile phones are an essential part of our daily activity, and many of our entertainment is provided through the

Saturday, December 14, 2019

The Indigo Spell Chapter Twelve Free Essays

string(42) " little bad about taking Eddie from Jill\." I FELT LIKE A FAILURE when I delivered Ms. Terwilliger the news before classes the next day. She told me, her face pale and grim, that there was nothing I could’ve done. We will write a custom essay sample on The Indigo Spell Chapter Twelve or any similar topic only for you Order Now But I didn’t know if I believed that. I still berated myself with the same questions as last night. What if I hadn’t spent the previous day with Marcus? What if I hadn’t spent so much time making sure the Mustang was taken care of? What if I hadn’t been engaged in a massive public display of affection on the floor with Adrian? I’d let personal matters interfere, and now a girl had paid with her life. I wanted to skip school and warn the others immediately, but Ms. Terwilliger assured me that Veronica wouldn’t be able to feed so quickly. She told me waiting until later in the day would be fine. I gave a reluctant nod and returned to my desk, figuring I’d try to read until class started. I didn’t expect to have much success. â€Å"Miss Melbourne?† she called. I glanced back and saw that her sad expression had lightened up a little. She almost looked amused, which seemed weird, given the situation. â€Å"Yes, ma’am?† â€Å"You might want to do something about your neck.† I was totally lost. â€Å"My neck?† She reached into her purse and handed me a compact mirror. I opened it and surveyed my neck, still trying to figure out what she could be talking about. Then I saw it. A small, brownish purple bruise on the side of my neck. â€Å"What on earth is that?† I exclaimed. Ms. Terwilliger snorted. â€Å"Although it’s been a while for me, I believe the technical term is a hickey† She paused and arched an eyebrow. â€Å"You do know what that is, don’t you?† â€Å"Of course I know!† I lowered the mirror. â€Å"But there’s no way – I mean, we barely – that is – â€Å" She held up a hand to silence me. â€Å"You don’t have to justify your private life to me. But you might want to consider how you can actually keep it private in the next fifteen minutes.† I was practically out of my seat before she finished speaking. When I emerged from the building, I had the amazing fortune to find the campus shuttle just pulling up. I hurried onto it, and although the ride to my dorm only took a few minutes, it felt like forever. All the while, my mind reeled with what had happened. I have a hickey. I let Adrian Ivashkov give me a hickey. How in the world had that happened? The devastating news about Lynne had allowed me to ignore the full impact of my indiscretion, but there was no avoiding that now. Against every principle I possessed, I’d allowed myself to get drawn into kissing Adrian. And not just kissing. Thinking about the way our bodies had been pressed together made me feel as flushed as I had last night. No, no, no! I couldn’t think about that. I had to forget it had happened. I needed to make sure it didn’t happen again. What had come over me? I didn’t feel the way he felt about me. He was Moroi. And even if he hadn’t been, he was undoubtedly the most unsuitable guy for me in the world. I needed someone serious, someone with the potential to get a job that had medical benefits. Someone like Brayden. Yeah, how’d that work out for you, Sydney? What happened with Adrian had been wrong. It had obviously been some twisted act of lust, probably brought on because he was so forbidden. That was it. Women fell for that kind of thing. When I’d researched relationship books, I’d seen one called Bad Boys and the Women Who Love Them. I’d ignored it because Brayden was pretty much the opposite of a bad boy. Maybe it would be worth getting that book now. A flame in the dark. I needed to forget that Adrian had ever called me that. I had to. We had another minute before we would reach my dorm, so I sent a quick text to Adrian: I have a hickey! You can’t ever kiss me again. I honestly hadn’t expected him to be awake this early so I was surprised to get a response: Okay. I won’t kiss you on your neck again. So typical of him. No! You can’t ever kiss me ANYWHERE. You said you were going to keep your distance. I’m trying, he wrote back. But you won’t keep your distance from me. I didn’t dignify that with a response. When we reached my dorm, I asked the driver how long she’d wait before returning to main campus. â€Å"I’m leaving right now,† she said. â€Å"Please,† I begged. â€Å"Wait sixty seconds. I’ll pay you.† She looked offended. â€Å"I don’t take bribes.† But when I sprinted back out of the dorm – in a scarf – she was still there. I made it back to Ms. Terwilliger’s class just as the bell rang. She flashed me a knowing look but said nothing about my wardrobe change. While I was in class, I received a text from Marcus. Can you meet today? San Bernardino, 4 p.m. Well, he’d warned me about short notice. San Bernardino was an hour away. I’d given Eddie a heads-up about the meeting happening this week, and he’d agreed to go. I just hoped he didn’t have anything planned this afternoon. I texted back that we’d be there, and Marcus sent me an address. When class ended, a girl from my English class caught my attention and asked if she could borrow some notes since she’d been out sick yesterday. Eddie was gone by the time I finished with her, so I didn’t get a chance to ask him about San Bernardino until lunch. â€Å"Sure,† he said, snapping into that fierce guardian mode. Jill already knew about our errand because I’d told Adrian about it. I felt a little bad about taking Eddie from Jill. You read "The Indigo Spell Chapter Twelve" in category "Essay examples" Okay, really bad. Removing Eddie was a serious risk, though I reminded myself that he wasn’t always with her every single second. Sometimes it was impossible, which was why we’d acquired Angeline. Still, if anyone in the Alchemists found out I was using her main bodyguard for personal errands, I’d be in big trouble. Well, actually, I’d probably be in big trouble regardless, seeing as I was meeting with a group of rebels. I turned to Angeline, who was trying to decipher some notes about the quadratic equation. â€Å"Angeline, you need to stay with Jill until we’re back,† I said. â€Å"And you should both actually just stay in your dorm, to be extra safe. Don’t wander campus.† Jill accepted this, but Angeline looked up in dismay. â€Å"I’m supposed to meet Trey for math. How do you expect me to pass?† I was helpless against an academic argument. â€Å"Study in the dorm lobby. That should be safe enough. Jill can just do homework with you.† Angeline didn’t seem entirely pleased about that alternative, but she didn’t protest it. She started to return to her notes and then did a double take. â€Å"Why are you wearing that scarf?† she asked. â€Å"It’s so hot today.† It was true. The unseasonable temperatures had returned. Eddie, to my surprise, said, â€Å"I wondered the same thing.† â€Å"Oh, um . . . † Please don’t blush, please don’t blush, I ordered myself. â€Å"I’ve just been cold today.† â€Å"That’s weird,† said Jill, perfectly deadpan. â€Å"For someone who always seems to be so cold, you sure can warm up pretty fast.† It was straight out of Adrian’s playbook. Jill knew perfectly well why I had on the scarf, and I gave her a warning look. Eddie and Angeline appeared completely mystified. I stood up, even though I’d barely touched my food. Probably none of them would find that weird. â€Å"Well, I’ve got to go. I’ll find you later, Eddie.† I hurried off before any of them could question me further. I’d been a little hesitant to let Eddie in on Marcus. Eddie certainly wasn’t going to turn Marcus or me in to the Alchemists for sideline plotting. That being said, I also didn’t want Eddie to think the Alchemists were involved in nefarious schemes against the Moroi. That might very well be something Eddie would relay back to his own people, which could in turn cause all sorts of diplomatic problems. Even this hint of the Alchemists potentially being in contact with the Warriors was dangerous. I decided that having Eddie as protection was worth the risk of him hearing something he shouldn’t. He was my friend, and I trusted him. Still, I had to give him a little background information as we made the drive to San Bernardino. â€Å"Who are these people exactly?† he asked. â€Å"Ex-Alchemists,† I said. â€Å"They don’t like all the procedures and red tape and just want to interact with Moroi and dhampirs on their own terms.† â€Å"That doesn’t sound so bad.† I could hear caution in his voice. Eddie was no fool. â€Å"Why do you want me along?† â€Å"I just don’t know much about them. I think their intentions are good, but we’ll see.† I thought very carefully on how to phrase my next words. I had to give him a heads-up. â€Å"They’ve got a lot of conspiracy theories. Some even, um, think there might be Alchemists working with Warriors.† â€Å"What?† It was a wonder Eddie’s jaw wasn’t on the floor. â€Å"They don’t have any hard proof,† I added quickly. â€Å"They’ve got a Warrior girl who spies for them. She thinks she overheard something . . . but it all sounds sketchy to me. They want me to help, but I don’t think there’s anything to uncover. I mean, the Alchemists helped raid the Warriors, right? Disrupting their crazy execution ritual wouldn’t exactly foster good relations.† â€Å"I suppose not,† he admitted, but it was clear he wasn’t entirely at ease. I decided to move on to safer territory. No need to worry about Marcus and his Merry Men (I couldn’t get Adrian’s name out of my head) until we heard them out. â€Å"How is everything?† I asked. â€Å"With Angeline? Jill? I’ve been so busy with, uh, stuff that I feel like we haven’t talked much.† Eddie didn’t answer right away. â€Å"Quiet with Jill, which is good. We want things to be as boring as possible for her. Things are better with her and Micah too. At first, a lot of his friends wouldn’t talk to her after the breakup. But he’s gotten over her enough that they can just be friends . . . so, the others have decided they can too.† â€Å"That’s a relief.† When we’d first come to Amberwood, Jill had had trouble fitting in. Dating Micah had opened up a lot of social circles for her, and I’d worried about what would happen after they split up. Things had worsened when I’d forbidden her from modeling for a local and very assertive fashion designer, Lia DiStefano, who risked exposing Jill. Jill had felt like she’d lost everything, so I was glad to see things were coming together for her again. â€Å"Jill’s easy to like,† I added. â€Å"I bet most of them were happy to stay friends with her.† â€Å"Yeah.† It was all he said, but there was a lot of emotion in that one word. I glanced over and saw a dreamy look on his face. So. Micah might be over Jill, but Eddie wasn’t. I wondered if he even knew it. â€Å"How’s Angeline?† The dreaminess became a frown. â€Å"Confusing.† I laughed. â€Å"That’s pretty accurate.† â€Å"She goes from one extreme to another. When we first started going out, she, uh, couldn’t stay away from me.† I didn’t entirely know what that entailed, and I really didn’t want to think about it. â€Å"Now I can hardly get five minutes alone with her. She’s started going to basketball games for some reason. I think she’s just kind of dumbstruck at a game that’s got so many rules, compared to whatever insanity the Keepers do for fun. And she’s really into fixing that math grade too. I guess that’s a good thing.† He didn’t sound too sure. I, however, was thrilled. â€Å"I think the idea of getting kicked out really scared her. Despite all the tough adjustments she’s had here, she doesn’t want to go back home.† When Rose had been on the run, I’d hidden Dimitri and her with the Keepers. That was where we’d first met Angeline, and even back then, she’d begged Rose to take her away from that rural world. â€Å"Give her time. This’ll settle down, and her, uh, enthusiasm will come back.† We reached the address in San Bernardino, a hardware shop that seemed like a strange location for a secret meeting. I pulled into the parking lot and texted Marcus that we were here. No response came. â€Å"That’s weird,† I said. â€Å"I hope he didn’t change his mind.† Eddie was over his girl troubles and had that sharp guardian look in his eyes again. â€Å"I bet we’re being watched. If they’re as paranoid as you say, this probably isn’t the place we’re meeting. They’ve sent you here and are looking for signs to see if you were followed.† I turned to him in amazement. â€Å"I never would’ve thought of that.† â€Å"That’s why you’ve got me along,† he said with a smile. Sure enough. Ten minutes later, Marcus texted with another address. We must have passed the test. This new location was in another loud, busy place: a family-friendly restaurant with actors walking around in giant animal costumes. It was, if possible, more absurd than the arcade. â€Å"He picks the weirdest places,† I said. Eddie’s eyes were everywhere. â€Å"It’s brilliant actually. Too loud to be overheard. One exit in the back, one in the front. And if the Alchemists did show up, I’m guessing they wouldn’t create a scene around this many children?† â€Å"I guess.† Marcus met us in the lobby and waved us forward. â€Å"Hey, gorgeous. Come on, we’ve got a table.† He paused to shake Eddie’s hand. â€Å"Nice to meet you. We can always use more for the cause.† I’m not sure what I’d expected of the Merry Men. Maybe a bunch of rough-and-tumble outcasts with battle scars and eye patches, like Wolfe. Instead, what we found were a guy and girl sharing a plate of chicken fingers. They had golden lilies on their cheeks. Marcus directed us to two chairs. â€Å"Sydney, Eddie. This is Amelia and Wade.† We shook hands. â€Å"Sabrina’s not with you?† I asked. â€Å"Oh, she’s here,† said Marcus, an enigmatic note in his voice. I picked up on the subtext and glanced around. I wasn’t the only one who’d brought protection. Sabrina was hidden somewhere in the crowd, watching and waiting. Maybe in an animal costume. I wondered if she’d brought her gun in here. Amelia slid the plate toward us. â€Å"Want some? We’ve got mozzarella sticks on the way.† I declined. Even with my resolution to eat more, I drew the line at deep fryers. â€Å"Let’s talk,† I said. â€Å"You’re supposed to tell me about the tattoos and this mysterious task you have for me.† Wade chuckled. â€Å"She gets down to business.† â€Å"That’s my girl,† said Marcus. I could almost hear an unspoken That’s why we need her for the cause. He waited for our waitress, who was dressed like a cat, to bring the mozzarella sticks and take our drink orders. At least, I think it was a waitress. Gender was a little hard to determine under the mask. â€Å"The tattoo process is simple,† Marcus said, once our privacy was back. â€Å"I told you that the Alchemists are able to put Moroi compulsion in it, right? To limit communication . . . and other things, if needed.† I still didn’t know if I bought the idea of mind control in the tattoos, but I let him go on. â€Å"When Moroi help make the blood ink, the earth users put in the compulsion that prevents you from discussing vampires. That earth magic is in harmony with the other three physical elements: air, water, and fire. That harmony gives the tattoo its power. Now, if you can get a hold of charmed ink and have a Moroi undo the earth magic in it, that’ll shatter the bond with the other elements and kill any compulsion locked in. Inject that ‘broken’ ink into your tattoo, and it breaks the harmony of your elements as well – which in turn breaks any suggestions the Alchemists put in.† Eddie and I stared. â€Å"That’s ‘all’ I have to do?† I asked in disbelief. â€Å"It’s easier than you might think,† said Amelia. â€Å"The hard part is . . . well, Marcus added another part to the process. Not technically necessary . . . but helpful.† We’d been here ten minutes, and I was already getting a headache. â€Å"You decided to do some improvisation?† The laughter that elicited from Marcus was just as infectious as before . . . except, once again, the scene didn’t really warrant laughing. He paused, like he was waiting for us to join in, and continued when we didn’t. â€Å"That’s one way of looking at it. But she’s right – it’s helpful. Before I’ll let anyone do it, they have to perform a task. Some task that involves directly going against the Alchemists.† Eddie couldn’t hold back anymore. â€Å"What, like an initiation ritual?† â€Å"More than that,† said Marcus. â€Å"I have a theory that doing something like that, something that challenges all the training you’ve had, will weaken the compulsion a little. Usually it’s something that involves infiltration and helps our cause. That weakening makes it easier for the other ink to take effect. It’s also a good test. Deactivating the tattoo doesn’t mean you’re ready to walk away. It doesn’t undo years of mental conditioning. I try to find people who think they’re ready to rebel, but sometimes, when they’re faced with actually taking action, they crack. Better to know sooner rather than later, before we interfere with the tattoo.† I turned toward Amelia and Wade. â€Å"And you’ve both done this? You did some dare, and then your tattoos were deactivated?† They nodded in unison. â€Å"We just have to seal it with indigo now.† Seeing my confusion, Wade explained, â€Å"Even after breaking the elements in the tattoo, it can still be repaired. Someone could forcibly re-ink and compel you. Tattooing over it with indigo ink makes sure you can never be controlled again.† â€Å"And here I thought yours was just a style choice,† I said to Marcus. He absentmindedly traced the crescent pattern. â€Å"Oh, the design was. But the ink was mandatory. It’s a special concoction that’s hard to get a hold of, and I have to go down to a guy in Mexico to get it. I’m taking Amelia and Wade there in a couple weeks to seal theirs. You could come too.† I didn’t even acknowledge that crazy idea. â€Å"Seems like that blue ink would kind of be a tip-off to the other Alchemists that something’s up.† â€Å"Oh, we ran away from the Alchemists,† said Amelia. â€Å"We’re not part of them anymore.† Once again, Eddie jumped in. â€Å"But you were just talking about infiltration. Why not keep doing other covert tasks once you’ve broken the elements? Especially if it frees you? Your tattoos look the same as Sydney’s right now. If you really think there’s something suspicious going on, then work from the inside and hold off on sealing with the indigo ink.† â€Å"Too risky,† said Marcus. â€Å"You could slip up and say something that the tattoo wouldn’t have let you before. Or, if you’re not cautious, they might catch you going off to meet with others. Then you’ve got a date with re-education – where they could repair the tattoo.† â€Å"Seems like it’d be worth the risk for more information,† I said. â€Å"If you’re careful enough.† Marcus shook his head, no longer flippant. â€Å"I’ve known others who tried that. They thought no one was on to them. They were wrong. We don’t make that mistake anymore.† He touched his tattoo again. â€Å"This is the way we do it now. Complete your mission, break the tattoo, leave the Alchemists, and get sealed. Then we work from the outside. Also saves us from getting caught up in all the Alchemist routine and menial tasks.† â€Å"So there are others?† I asked, picking up on what he’d said. â€Å"Of course.† That amusement returned. â€Å"You didn’t think it was just the three of us, did you?† I honestly hadn’t known. â€Å"So this is what you’re offering me. A fairy tale about my tattoo, if I just complete some traitorous mission for you.† â€Å"I’m offering you freedom,† Marcus corrected. â€Å"And the ability to help Moroi and dhampirs in a way that’s not part of some larger conspiracy. You can do it on your own terms.† Eddie and I exchanged glances. â€Å"And speaking of conspiracy,† I said. â€Å"I’m guessing this is the part where you tell me about the alleged Alchemist and Warrior connection – the one you need me to prove.† My sarcasm was lost on the threesome because they all grew excited. â€Å"Exactly,† said Marcus. â€Å"Tell her, Wade.† Wade finished off a chicken finger covered in ranch dressing and then leaned toward us. â€Å"Just before I joined Marcus, I was assigned to the St. Louis facility. I worked in operations, handling a lot of visitor access, giving tours . . . not the most interesting work.† I nodded. This, at least, was familiar territory. Being in the Alchemists meant taking on all sorts of roles. Sometimes you destroyed Strigoi bodies. Sometimes you made coffee for visiting officials. It was all part of the greater cause. â€Å"I saw a lot of things. I mean, you can probably guess.† He looked troubled. â€Å"The harsh attitudes. The rigid rules. Moroi visited, you know. I liked them. I was glad we were helping them, even though everyone around me acted as though helping such ‘evil’ creatures was a terrible fate that we’d been forced into. I accepted this because, you know, I figured what we’re told is true. Anyway, there was one week . . . I swear, it was just nonstop Strigoi attacks all over the country. Just one of those things. The guardians took out most of them, and field Alchemists were pretty busy covering up. Even though most of it was taken care of, I just kept wondering about why we were always dealing with the aftermath when we have so many resources. I mean, I didn’t think we should start going after Strigoi, but it just seemed like there should be a way to help the Moroi and guardians be more proactive. So . . . I mentioned it to my supervisor.â⠂¬  Marcus and Amelia wore deadly earnest expressions, and even I was hooked. â€Å"What happened?† I asked softly. Wade’s gaze looked off into the past. â€Å"I was chastised pretty bad. Over and over, all my superiors kept telling me how wrong it was for me to even think things like that about the Moroi, let alone talk about them. They didn’t send me to re-education, but they suspended me for two weeks, and each day, I had to listen to lectures about what a terrible person I was and how I was on the verge of corruption. By the end, I believed them . . . until I met Marcus. He made me realize I didn’t have to be in that life anymore.† â€Å"So you left,† I said, suddenly feeling a little more kindly toward Marcus. â€Å"Yes. But not before completing the mission Marcus gave me. I got a hold of the classified visitor list.† That surprised me. The Alchemists were always hip deep in secrets. While most of our goings-on were recorded diligently, there were some things that our elite leaders didn’t want the rest of the society to know about. Again, all for the greater good. The classified list would detail people allowed access – that the higher-ups wanted kept secret. It wasn’t something the average Alchemist could see. â€Å"You’re young,† I said. â€Å"You wouldn’t be allowed access to something like that.† Wade snorted. â€Å"Of course not. That’s what made the task so difficult. Marcus doesn’t have us do easy assignments. I had to do a lot of dangerous things – things that made me glad to escape afterward. The list showed us the link to the Warriors.† â€Å"Did it say ‘Top Secret Vampire Hunter Meeting’?† asked Eddie. Things like that, aside from his deadly protective skills, were why I liked having him along. Wade flushed at the jibe. â€Å"No. It was all coded, kind of. It didn’t list full names, just initials. Even I couldn’t get the actual names. But one of the entries? Z. J.† Marcus and his Merry Men all looked at me expectantly, as though that were supposed to mean something to me. I glanced at Eddie again, but he was just as baffled. â€Å"What’s that stand for?† I asked. â€Å"Zebulon Jameson,† said Marcus. Once again, there was an expectation. When I didn’t answer, Marcus turned disbelieving. â€Å"You were there with the Warriors. Don’t you remember him? Master Jameson?† I did, actually. He was one of the Warriors’ high officials, an intimidating man with a salt-and-pepper beard who’d worn old-fashioned golden ceremonial robes. â€Å"I never caught his first name,† I said. â€Å"But isn’t it kind of a leap to assume that’s who Z. J. was? Maybe it was, I don’t know, Zachary Johnson.† â€Å"Or Zeke Jones,† supplied Eddie. The cat came by with a refill for Marcus’s lemonade, and I soon had proof that it was a woman. â€Å"Thanks, love,† Marcus said, giving her a smile that nearly made her swoon and drop the tray. When he turned back to us, he was all business. â€Å"That’s where Sabrina comes in. Not long before Wade got the list, she overheard Master Jameson talking to one of his cronies about an upcoming trip to St. Louis and how he was going to find out about leads on some missing girl. The timing lines up.† â€Å"It’s an awfully big coincidence,† I said. Yet even as I spoke, I was reminded of something Sonya Karp always said about the world of Moroi and Alchemists: There are no coincidences. â€Å"What missing girl were they talking about?† asked Eddie carefully. I met his eyes and immediately understood what he wasn’t saying. A missing girl that the Warriors were interested in. There was one missing girl that the Moroi were very, very interested in as well. And whom the Alchemists were determined to keep safe. She was the reason I was stationed in Palm Springs in the first place. In fact, I was pretending to be her sister. Jill. I said nothing and focused on Marcus again. He shrugged. â€Å"I don’t know, just that finding her would create a lot of problems for the Moroi. The details aren’t important yet. First we have to prove the connection.† Those details were immensely important to Eddie and me, but I wasn’t sure how much Marcus and friends knew about Jill. I wasn’t about to show too much interest. â€Å"And that’s what you want me to do?† I asked, recalling the arcade discussion. â€Å"How would you like me to do that? Go visit Master Jameson and ask him?† â€Å"Every visitor is recorded on video if they’re going through the secure access point,† said Wade. â€Å"Even the top secret ones. All you have to do is steal a copy of that footage. They store it all in their computers.† These people had a very different idea than me of what â€Å"all you have to do† meant. â€Å"I’m a field Alchemist in Palm Springs,† I reminded them. â€Å"I’m not a computer hacker. I’m not even in St. Louis! How would I walk in and steal something?† Marcus tilted his head to study me, allowing some of that golden hair to slip forward. â€Å"It’s more of that resourceful vibe I get off you. Couldn’t you find some way to get to St. Louis? Some reason to visit?† â€Å"No! I’d have no . . .† I trailed off, flashing back to the wedding. Ian, with his lovesick eyes, had invited me to visit him in St. Louis. He’d had the audacity to use church services as a way to further his chances with me. Marcus’s eyes sparkled. â€Å"You’ve already thought of something, haven’t you? Brilliant, just like I thought.† Amelia looked mildly put out at hearing me complimented. â€Å"It’d be a long shot,† I said. â€Å"That’s kind of how we roll,† said Marcus. I still wasn’t on board. â€Å"Look, I know someone there, but I’d have to get permission to even go, which wouldn’t be easy.† I stared at each of them in turn. â€Å"You know how it is. You were all in the Alchemists. You know we can’t just take vacations whenever we want.† Wade and Amelia actually had the grace to look embarrassed, but Marcus was undaunted. â€Å"Can you let this chance pass? Even if you don’t want to join us or alter your tattoo, just think about it. You saw the Warriors. You saw what they’re capable of. Can you even imagine what could happen if they had access to Alchemist resources?† â€Å"It’s all circumstantial,† argued the scientist in me. â€Å"Sydney,† said Eddie. I turned to him and saw something in his eyes I’d never expected to see: pleading. He didn’t care about Alchemist conspiracies or Marcus’s Merry Men. What he cared about was Jill, and he’d heard something that made him think she was in danger. That was unacceptable in his world. He would do anything in his power to keep her safe, but even he knew stealing information from the Alchemists was out of his league. It was pretty much out of mine too, but he didn’t know that. He believed in me, and he was silently begging me to help. Marcus pushed his advantage. â€Å"You have nothing to lose – I mean, if you aren’t caught. If you get the footage and we find nothing . . . well, so be it. False alarm. But if we get hard proof that Jameson was there, then I don’t have to tell you how big that is. Either way, you should break your tattoo and join us. Besides, after a stunt like this, would you really want to stick around?† He eyed me. â€Å"But that part’s up to you. Just help us for now.† Against my better judgment, my mind was starting to figure out how I could pull this off. â€Å"I’d need a lot more information about operations,† I murmured. â€Å"I can get you that,† said Wade promptly. I didn’t answer. This was crazy – a crazy idea from a crazy group. But I looked at Marcus’s tattoo and the way the others followed him – the way even Sabrina followed him. There was a dedication, an ardent belief that had nothing to do with Marcus’s silly flirting. They might really be on to something. â€Å"Sydney,† said Eddie again. And this time: â€Å"Please.† I could feel my resolve weakening. A missing girl, who could cause lots of trouble if found. If they were really talking about Jill, how could I risk anything happening to her? But what if I was caught? Don’t get caught, an inner voice said. With a sigh, I looked back up at Wade. â€Å"All right,† I said. â€Å"Give me the scoop.† How to cite The Indigo Spell Chapter Twelve, Essay examples

Friday, December 6, 2019

Case Project Organization Operations Management Practices

Question: What is case project organization? Explain about the operations management practices. Answer: Gap analysis According to van Ittersum et al., (2013), gap analysis can be defined mostly from two dimensions namely marketing and management. In terms of marketing the gap analysis is defined as the type of desire for the for specific goods by the consumers along with complementary features provided in the selected products or services. The purpose of gap analysis is to show the differences between consumer fulfillment and expectations. In terms of the management perspective, gap analysis is defined as the gap between objectives of a company and realized performance. It also shows the difference between desires and quantified missions with an intention to bring up the performance level to match the goals of the company (Santini et al., 2014). The fundamentals of implementation of the gap analysis involve the following process: Identification of the current state for the purpose of analysis. Describing the objectives, specifications and description of the gap. Analysis of the prevailing business process based on the performance data of the company. Bridging the gap is done on current and future states by taking various initiatives such as hiring of additional employees and launching of corporate programs for increasing the diversity and resources of the company. Ordering and prioritization of the requirements to fill the gap. According to Sevkli et al., (2012), in order to identify the differences between goals of HP and the realized expectations, a GAP table has been performed an analysis to know about the various external and internal environment of the company that is knowing the strengths, opportunities, weakness and threats of the company. The areas where the company lags in compare to Apple has also been illustrated with the help of the gap table (Hollensen, 2015) GAP Table Hewlett Packard Apple Inc. Strengths Brand name Development of own hardware and peripheral devices. Large variety of innovative products to choose from. Strong global brand image. Strong media content Known for superior customer service Weakness High Debt Level Meek investment policies in Research Development. Absence of in-house consulting division. Wrong decisions in terms of acquisitions. Death of Steve Jobs Dependency on third party manufacturers Opportunities Wireless printing technology Faster printing performance Wide range of products related to IT services. Transformation of Mac platform Increasing number of retail outlets Developing nations Threats Decreasing customer demands Increased competition through quality and price. Compatibly issues with non HP products Lesser coverage in the international market than the competitors. Dependency on specific suppliers. Declining sales in Mac desktop Uncertain economic conditions in third world countries. Thus we can observe the various differences through the S.W.O.T. analysis based on the selected company for benchmarking that is Apple Inc. Both the organizations belong to the same departments but due to intense competition in existing in the industry the experience shared by both the companies have differed in terms of pricing, quality and servicing of the products. The gap analysis also suggests the present financial positions of both the companies. The major focus of the GAP analysis is considered by mainly considering the weakness and threats, the various problems and strength analysis in the gap table also suggests the solution to various issues (Ayub et al., 2013) Design The main differentiating component between the two brands is the choice of customers based on the products design. Whether it is IPod shuffle, Mac book or smart phones, Apple is known for its aluminum body style of design in all its products. This provides the products with better rigid strong body in lowest possible weight. It makes the products more reliable than use plastic body (Cohen Feigenbaum, 2014) HP offers aluminum body only on its premium products such as Envy series of laptops. Despite of using aluminum as a component in their electronic components the company has been unable to design with lower weight in compare to Apple (Buscarino et al., 2012). Pricing Strategy According to Jensen, (2013), Apple products have a reputation for setting higher price tags for all its products. A 15inch Apple Mac book pro is priced at $1800 when buying from apple authorized retail outlet while same features can be availed in a HP laptop within $1250. Hence there is always a price gap of 40% in the products of Apple. These gap further increases with an increase in the other higher end products such as 3D laptops by HP are sold at $1600 whereas an apple Mac book pro 17 inch is priced at $2500. This suggest a gap of almost of 56% (Nair, 2014). Performance According to Allen, (2014), the most prominent performance delivery in the products of HP has been noted for its improved battery life especially in the higher segment of the products. It has been also observed that HP is able to deliver better video playback service when streaming of high definition videos. In terms of operating system the OSX lion used by Apple offers an enhanced intuitive computing services and provides better support for hardware and peripherals. The windows operating system offered by HP is widely compatible with most of the latest technological components but it lags behind in terms of speed and bug free computing (Haslam et al., 2013). Service Quality According to Grainer et al., (2014), the service quality provided by Apple has continued to excel in terms of customer satisfaction by providing technical support via phone. In a survey conducted on the telephonic interview in the year 2012 it had been observed that out of total support calls 64% customers of Apple had been more satisfied with the experience in compare to 47% of the HP customers who were satisfied with the solution provided via phone. Hence it has been observed that Apple Inc. is known for providing a more prompt and friendly assistance to its customers. The increasing number of intricacies involved in packaging and designing of the products calls for an effective customer service, as most of the customer queries are related to packaging of the products (Kim Ko, 2012) Features and specification The line of electronic items offered by HP is known for using Intel based model for its processors while apple uses Ax series of processors in its products. The major difference is observed in terms of clock speeds, cores and GPU clock speed. Although Intel based processor excels in all the mentioned items, Apple A series of processors has better potential in terms of cooler computing experience (Freitas et al., 2013). Improving the service HP has been responsible for parts deficit to replace the electronic parts in its products. It has been unable to feed its servers business clients with the required amount of parts for replacing the faulty parts. This is due to low supply of the electronic parts in the year 2015. It should also put more focus on the type of reporting which the tech support is trying to achieve. It should provide free demo facilities to solve technical hindrances faced in general. It should also explore the codeless program designers. The company needs to significantly improve the software services for its owned products such as Cool sense along with various other products so that they are compatible with the latest version of the operating system. Eliminating debt crisis The increasing level of debt will have a detrimental impact on the financial performance of the company. In order to control its debts the company should plan its debts based on the budget and improve the debt equity ratio. The company should learn from the competitors strategy for acquisitions of other companies. It should acquire more number of Government bond in order to improve its present situation. Moreover the weaker profit margin set by the company has led to declining revenues. If the company increases its products prices of the most popular products then it will be able to significantly improve the high increase in the debt amount. The company needs to further improve the leverage ratio and earnings before interest and taxes. According to a survey done by Bloomberg in the previous year the EBIT generated in the last twelve months has declined for straight quarters to $ 13.7 billion. Improving the products design HP lacks in a major way in terms of providing a strong body of the electronics items. It needs to implement aluminum chassis among all its products and update its existing models of plastic body. It also needs to make lighter products, which will increase the unique selling proposition and usability of the products. Improving the design and ergonomics will ensure the company to sell more products in the products and gain a larger share in the market. Prioritizing products based on digital advancements HP needs to focus on its strengths and opportunity which it possesses in terms of providing smart printing solutions via wireless means. HP should put an augmented effort in its marketing strategies to promote the sales of HP photo smart printer. This is one of a kind printer available in the market and the company will be able to earn huge amount of revenue through popularizing this product. Selecting the appropriate acquisition service It has been observed that the acquired serviced partners of HP such as Compaq. This decision of the company has led to weaker computer demand. The company needs to acquire services from strong third party sources to improve the present market situation (Wiener et al., 2015). Conclusion The study conducted on both HP and Apple suggests that various differences prevalent in the superior organization such as Apple. The best benchmarking data provided by Apple and HP also suggests that in spite of the higher price level set by Apple Inc. the company is able to gain more sales of its products. This is mainly due to superior product design, features and customer service aspect of Apple. Due to these reasons Apple has been able to stay as a top priority among the customers. HP is also facing serious issue regarding debt crisis which needs to improve through better negotiations with its suppliers and clearly of the payments held. The study also focuses on the importance of buying of Government bonds to reduce the debt service gap by safe investing options. The outcomes of the gap analysis also suggest the improvements which needs to be incorporated by the company for improving its position based on the competitors strategies. It has been observed that most crucial element of the defining and solve the gap issues can be done through improving the customer service. The information collected on both the company weakness and threats are based on secondary data collection method and the various strategies and recommendations suggested for the improvement of the present problems of HP are best to the industry standards. Team Reflection Reflecting the experience is an component fo the professionals involved in the information technology market. The increasing number of quality employees and improved handling of the service reflects a positive team spirit. Although reflection is a team process the companies are aware of using strategies to deal with the various problems to gain a better commitment towards the goals of their team. Development of team building activities has an important role in defining the work roles of other members of the team (Ukko Saunila, 2013). Team reflection plays a vital role in signifying the team work. It is important to understand the importance of team for the purpose of simplifying the various operations in Hewlett Packard. Team work can be hard to assess from the people belonging different culture, place and language in order to attain a common goal. The various issues related to the competitors threats and weakness of the company directly influences the members of team working in the company. The self reflection is brought on the basis of comparing with the benchmarking results. Self- reflection can be brought by identifying the various drawbacks in compare to the competitors policies towards business strategies. The company should emphasize on the positive work situations. The negative work situations are reflected by the drawback comparison of the benchmarking company. It should be noted that self reflective development can be brought about by work related tasks. Hewlett Packard should perform a team reflection of the implemented strategies through questionnaires in all the three situations. The positive team reflection should include the questions such as what factors led to success of the pricing policies? How did the company manage to stay ahead interims of performance than Apple? The evaluation of these questions will help company in quantifying its strengths. The negative team reflection questionnaire should include questions such as What are the loopholes in the present design of the products?, What is reason for decreasing sales of products of HP? , What is reason behind the existing debt crisis ? Some of the team reflection related to the work related tasks is associated with the learning objectives. The questionnaires to be included in the team reflection based on the work related task includes, questions such as: How is the present debt condition of the company improving?, How is company coping with the changing marketing environment?, How is the company dealing with present cust omer service improving the parts deficits. Based on the learning objectives of the company it is able to know about the ongoing activities of the company and analyze the results of the improvement process (Schippers et al., 2015). Reference List Allen, A. O. (2014). Probability, statistics, and queueing theory. Academic Press. Ayub, A., Razzaq, A., Aslam, M. 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Apple's financial success: The precariousness of power exercised in global value chains. In Accounting Forum (Vol. 37, No. 4, pp. 268-279). Elsevier. Hollensen, S. (2015). Marketing management: A relationship approach. Pearson Education. Jensen, M. (2013). Setting Profitable Prices: A Step-by-step Guide to Pricing Strategy--without Hiring a Consultant. John Wiley Sons. Kim, A. J., Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480-1486. Nair, S. (2014). Apple s premium pricing strategy and product differentiation. Santini, L., Di Marco, M., Boitani, L., Maiorano, L., Rondinini, C. (2014). Incorporating spatial population structure in gap analysis reveals inequitable assessments of species protection. Diversity and distributions, 20(6), 698-707. Schippers, M. C., West, M. A., Dawson, J. F. (2015). Team Reflexivity and Innovation The Moderating Role of Team Context. 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